Bethesda Emedia Marketing Users Say It Best
"Bethesda Emedia has incredible expertise in email marketing. Their insights really made a difference in our campaigns. We saw a 63% INCREASE in open rates and a 46% INCREASE in click rate over our own efforts."
- John, President, Mid-sized Marketing Firm
"The personal and direct attention we have with BEM goes far beyond any experience I've had with email marketing campaigns.Their "can-do" attitude and quick turn-around service make them our favorite service provider."
- Greg, B2B, List Manager/Broker
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Email Marketing Solutions
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5 Tips for Acquiring Responsive Subscribers When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large number of subscribers. [more] 7 A/B Testing Blunders That Even Experts Make You already know about A/B testing, but have you ever run an A/B test? Sadly, the chances are, you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few [more] Should You Target Your Email Campaigns? One of the primary challenges of the email marketer is to make their content as relevant to the reader as possible. By presenting pertinent information which is useful to the readers, we slowly build a trust between them and your company. [more] 9 Insider Tips for Creating a Killer Explainer Video Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get [more] Is Your Email List Special Depending on how the email addresses for your list were collected, your company may be at risk of being assigned the status of spammer by popular email filtering software. When this happens, the response you can get from a marketing campaign will be greatly [more] 17 types of content people love to share In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read. Here are some ideas for creating shareable [more] What Is a Good Marketing Timeline for an Email Campaign An effective email campaign is all about controlling communications between your company and the buyer. In order to do this, you must devise a timeline that takes into account when the buyer is most likely to purchase your goods and services, as well as [more] 5 Google Analytics Time- and Sanity-Savers Since my last column, my wife and I became proud parents of our first child. Most importantly, everyone is healthy and doing great. But, as any new parent can attest, it has become quite challenging dealing with the newly arisen lack of time. [more] Handling Your Opt-In and Opt-Out Emails In the United States, the majority of laws and regulations pertaining to email marketing falls within the jurisdiction of the Federal Government. With the CAN-SPAM Act, a series of laws passed by Congress in 2003, various rules were put into place to better control [more] How to Build a Better Mailing List There are multiple ways to create a mailing list for direct marketing campaigns. Renting lists can be highly effective for reaching new customers or markets you’ve yet to fully penetrate, but as the name suggests, it’s a one-time solution. [more] 3 Tips For Better Email Response Ultimately, the success of any marketing campaign is measured by the response from customers. Email is certainly no different in that regard than any other form of marketing. When we first write our content for newsletters, we often pay too little attention to [more] 5 email marketing tips I’ve found useful Email marketing is one of those things that I never set out to do. In the early days of Distilled (much like the book-keeping, tax returns, and general admin) it was my job simply because someone had to do it. We started small – emailing [more] 5 Tips for Acquiring Responsive Subscribers When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large number of subscribers. [more]
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