In the SEO business we always talk about producing link-worthy content. It might mean a valuable, informative resource, or its trashier cousin link bait. We always recommend producing content that appeals to your audience and the people with the power to link.

Last week, we established which objectives social marketers are targeting and measuring. This week’s chart will help you determine which objectives are most effectively achieved with social marketing. Combining the information from these charts will help you define the appropriate objectives for your social media strategy.

As many of you will know, I love Wordpress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though – tens of millions of sites online are powered by the software.

Last week, the Department of Defense issued its social-media policy, an admirably permissive guide for military personnel governing their use of Facebook, Twitter, blogs, Flickr, and YouTube. The upshot? It’s all good, the Pentagon says.