We had a client that after they signed up, the very next week they were looking for results and we were barely done with keyword research and mapping them out to the pages and working on the content and everything else. SEO is not like an on-off switch that you simply turn on. There is a lot of research going on. Set your client’s SEO expectations right and explain to them the process you will be going through, even at a very high-level in the beginning just to set the expectations correctly.

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search engine results. (A plug-in is like a mini-program that works with WordPress to increase the functionality of your selected WordPress template or “theme”).

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What’s your opinion on reinventing customer service? How about making it more social? I see a major customer service conflict taking place between traditional and social customer service. And if we don’t get social, the conflict will only get more intense.