Remember, it’s money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.

With this amazing tool, social media, we now see many companies able to easily and cohesively combine the efforts of their sales and marketing teams.

Pinterest still has a long way to go in terms of its search capabilities and smartphone and tablet apps, but there is value for B2B marketers to start exploring. Here are four reasons B2B should start to look into using Pinterest.

Share Adobe canning Flash for mobile has huge implications for marketers Repost: Original article by: www.mobilemarketer.com The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5. Adobe said this week that it is shifting gears in mobile and will halt further development [...]