This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online shoppers speak English. By neglecting to communicate with the rest of the non English-speaking world, you’re costing yourself a mountain of money.

With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November and December. One of the more informative and perhaps surprising reports comes from performance marketing agency Performics, which reports that men are more likely than women to conduct five of six social shopping activities online.

It’s August, the sounds of sleigh bells are in the air, and the menorah lights are twinkling. Well, in the minds of consumer marketers at least. This is the time to nail down your holiday marketing plans. So to get your marketing juices flowing, I’m sharing an e-commerce optimization test we ran last holiday season.

While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume.