Marketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital programs to align to a content-centric approach.

If you’re not yet set up for mobile payments, you haven’t exactly missed the boat. By some estimates, mobile purchases are set to quadruple by 2014 and could total $633 billion, or 5% of all e-commerce transactions.

ConversionIQ (see agency profile) used Google Website Optimizer (see tech profile) to conduct this A/B test for SEOverflow and its client Real Goods Solar. The test was conducted on the site’s “Getting Started” page – its most visited page.

Everyone constantly asks us, “Which testing agency should I use?” So, our team of journalists have just launched a new, free online resource to help you find the agency of your dreams…