Remember, it’s money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.

Using the A/B testing method is a way to be able to see which of two different messages results in being most effective when it comes to customer response.

First impressions mean everything, so it’s imperative that you take the time to provide your new customers with a proper introduction to your brand. Here are 10 things to make sure you include in your welcome message.

The key to getting more from your email newsletter is to establish an editorial calendar. A calendar will ensure that you are covering all the bases with your content and providing enough variety to keep your readers interested.