Give the people what they want, and use your welcome email to share your best content and offers that will remind subscribers that their opt-in was not just a good decision, but a great one!

For B2B marketers today, data quality is an imperative. Bad data leads to bounces, unsubscribes and possible SPAM violations. But how do you create quality data and keep it clean?

For the first time since email security and deliverability firm Return Path started publishing its Deliverability Benchmark Report in 2004, average email inbox placement rates have taken a significant nosedive.

Many brands in the consumer sector plunged headlong into digital – e-mail marketing frenzy, webinars, podcasts, viral advertising, Facebook and twitter. But what of the business to business sector?