Pinterest still has a long way to go in terms of its search capabilities and smartphone and tablet apps, but there is value for B2B marketers to start exploring. Here are four reasons B2B should start to look into using Pinterest.

In the last decade plus that I have been working in the search engine optimization industry (SEO), I have been fortunate enough to come into contact with many small business owners looking to build a brand on the Web. Since the small business owner’s first priority is to run their business and not to be an SEO “expert,” I wrote a popular primer for small business SEO to help small business owners get started with step-by-step basics that will lead them in the right direction.

I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO.

Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field.