Marketing Wisdom 2010 – Complimentary PDF Download
by MarketingSherpa.com

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This year’s edition features 70 real-life stories and lessons from marketers just like you who weathered last year’s brutal economy including…

TRACK CAMPAIGN CHANGES
Getting the offers just right takes time and patience. All too often over the year clients changed things so often it was difficult for them to figure out which version they finally transmitted to their clients. We instituted an Email Knowledge System and the frantic calls and emails have dwindled. The system remembers and, more importantly is a vault showing all the details of the campaign.
David James, Bethesda Email Marketing