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50 Kick-Ass Content Marketing Traffic Tips
The fine folks over at inform.ly recently released the following infographic with 50 traffic tips for content marketers.
There are some great ideas here that can help you get traction for your website and marketing initiative.
For a more detailed explanation of these 50 tips check out the slideshare presentation below:
There are several ways that you can use content to create traffic and opportunities for your business.
Review the list above and identify the tips that you think you can use to deliver the most value for your audience.
Whatever tips you choose to pursue I recommend you approach them with the intent of creating content that is more exceptional than content that came before it.
When your content is simply awesome people will recognize this, share it, and make comments, and these factors will help your post climb the ranks of Google.
Then rinse and repeat. The content marketing wheel below shows a five step cycle that you should follow for maximum content marketing results.
Content Marketing Tips: How to Make Improvements At Every Step in the Content Marketing Cycle
Here are five different ways you can make the more out of your content marketing efforts during each step in the cycle visualized above.
Create exceptional content. Go above an beyond.
Instead of writing 3 mediocre posts create one kick ass post. A kick ass post has the potential to get many times more traction than a decent post.
Google loves awesome content. Create it and it won’t take long for you to reap the rewards of significant amounts of free search engine traffic.
Be as consistent as possible. I try to publish new content daily, but that might be too much for some.
Even if you can only publish one post a week do your best to remain consistent.
It takes time to build momentum, but the amount of time it takes will declines if your readers become accustomed to new content from you on a regular basis.
Create a buffer of content so that you have fresh posts waiting in the hopper. This way even if unexpected circumstances arrive you will be ready to go.
Make consistent effort to grow your audience in every way possible.
Grow an email list and send them an email when you have fresh content on your blog.
Use compelling images so that your content can attract clicks from social media sites, and visually focused sites like Pinterest.
Keep track of your traffic, leads, and sales.
Sign up for Google webmaster tools and create a spreadsheet to track your search engine ranking positions.
Remember that when it comes to getting free search engine traffic the top few pages get all of the traffic, and thousands of other pages miss out.
Get competitive about your rankings because the lions share of traffic goes to the top pages, as the graphic below from a Cornell study shows:
Install Google Analytics tracking code into your site.
Google Analytics will show you the pages that users are landing on, the keywords they are using, and much more.
The juicy visitor data that you can get from Google Analytics can give your bottom line a serious boost so the sooner you can implement this, the better.
What is your favorite content marketing tip?
It might be a tip from the post above, or a unique tip of your own.
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-HP, Information Industry Executive