Blogging can be a great way to draw new customers to your business website. But if your blog hasn’t been updated in months or all your posts are thinly disguised sales pitches, your blog marketing plan could backfire.
A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors.
Here are 50 types of blog posts that can draw new visitors and help build customer relationships.
Customer success story. When you receive a great testimonial from a customer, ask for permission to turn it into a post. Use the post to solicit more customer stories.
Mention a popular post. If you notice a post by a popular blogger in your niche getting a lot of attention, add your viewpoint and link to the original post. Be sure to let that A-list blogger know about your comment and link.
Tell the story of your origins. Everybody loves to read about other people’s dreams and challenges, so write about why and how you started your business.
Share a highlight. What were the big milestones in your company’s history? Tell about an important moment and how it changed your business.
Keyword posts. Check your Google Analytics to see which keyword searches bring customers to your site. Then do posts on those topics.
Read your competitors. If you’re out of ideas, see what topics are drawing a crowd on your competitors’ blogs and give your own take on those subjects. You can even link to your competitor’s post. Readers will think that’s cool.
Display a sense of humor. Everyone loves business owners who can laugh at themselves when something goes wrong at the office. Consider giving a "how-to" post a funny spin.
Show your passion. What aspect of your business gets you excited? What customer experience was especially gratifying? Tell those personal stories.
Share your vision. If you’re different from competitors because of your philosophy, talk about it.
Informational, how-to. Is there more than one way to use your product or service? Describe one of the less common uses in a how-to post.
Tips and tricks. Don’t have time for a step-by-step how-to post? Give readers a few random suggestions for how to get more out of your product.
Celebrity Q&A. An interview post can be quick and easy if you simply email questions to an expert of interest to your customers. If you have some dream interview subjects, go ahead and ask if they’ll participate. You’ll probably be surprised how many say yes.
Be inspiring. Sometimes, customers would just like to feel good. Write about something you found inspiring in the course of your day or how you keep a positive work culture.
Resource list. You could spotlight your vendors, companies you partner with, or a list of good books related to your business.
How you got the idea for your product. This is an opportunity to credit team members and tell an interesting story about product development.
A day in the life. Give customers an hour-by-hour account of a typical day at your company.
Offer something special. Announce a party that gives your best customers a first look at a new product or create a giveaway just for blog subscribers.
Round up the best of your blog. If you think some of your best stuff is buried in the archive, repost your 10 favorite posts from the past year.
The key to a successful business blog is variety — so mix it up with different types of posts. If every post is "Seven Ways to Use Our Product," it’s going to get old fast.