How About Making Customer Service More Social?
by Christine Whittemore, MarketingProfs
Repost

What’s your opinion on reinventing customer service? How about making it more social? I see a major customer service conflict taking place between traditional and social customer service. And if we don’t get social, the conflict will only get more intense.

Perhaps you’ve seen signs of it: David Carroll serenading us with United Breaks Guitars. Jeff Jarvis creating Hell for Dell. A Comcast customer posting Comcast Technician Sleeping on my Couch. John Winsor’s blogpost asking Is Your Customer Service Ready for the New World of Openness? about Boeing’s legalese form letter to a child passionate enough about airplanes to mail in a drawing …

Read the Full Article at MarketingProfs.

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