Writing Tools: 60 Formidable Tools & Resources to Improve Your Writing

As a writer, you should always be looking to improve your writing skills. Fortunately, there's a number of tools and resources we can leverage to improve at a faster rate than ever before. Today, I bring you the most detailed and comprehensive list of [more]

Inbox by Google and the Future of Email Marketing

With the announcement of Inbox by Google, professionals in the world of email marketing may be starting to wonder how this new app will affect their email campaigns, especially as more and more [more]

10 Tips to Maximize Your Email Marketing Success

If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even [more]

50+ epic email marketing best practice tips, stats, blog posts and more

We've written a lot on email marketing over the past few years, so here's some of the best in one handy post. This post covers best practice tips, useful stats, case studies and reports on the subject. [more]

The Top 10 Keys to Writing Attention-Capturing Subject Lines

All the great email content in the world isn't going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become [more]

Our guide to Email marketing

This low cost marketing strategy is an ideal way to drum up both new and repeat business helping your company reach a wider audience. A simple campaign organised in-house using an existing mail [more]

Why Optimizing your Email List is Critical (and How to Do it)

Reputation. What all high schoolers fear, PR professionals make money on, and marketers must pay special attention to -- especially when it comes to email. All too often I have seen marketers focus on [more]

Two Critical But Often Overlooked Email Marketing Metrics

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics [more]

Expedia Inc’s Hotels.com regrets its SEO email to travel bloggers

Earlier this month, some travel bloggers received a message from a person with an e-mail address at the online travel agency Hotels.com. It had an intriguing offer. The final sentence, including its lack [more]

How a small office supply ecommerce site boosted revenue 25% by sending more emails

"We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that," said Andrew Jacobs, Director of Ecommerce, JAM Paper & [more]

Don’t Forget Your Call-to-Action

Use call to actions to increase the responsiveness of your business data lists. Calls to Action (CTA) are one of the key elements in generating leads or sales with your marketing activity. If your website [more]

Then & Now: Mobile & Email Marketing Predictions

I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov’s 1964 predictions for 2014. While we’re still not colonizing the [more]

The Do's and Dont's of email Drip campaigns

Everyone who’s anyone is talking about automation these days! Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. [more]

Email Marketers: Take Your List And Check It Twice

Don't let email blacklists ruin your holidays! Columnist Tom Sather provides some advice on how to stay on Santa's "nice" list this year. The winter holidays are a few weeks away, but as most marketers know, now [more]

The value of analytics and data

Analytics. Big data. Accountability. Are these just buzzwords, or are they part of an advanced measurement program worth investing in? To help answer that question and give you the information to help secure [more]

3 Reasons Why Bloggers Need an EMail Newsletter

When you open any blog on internet, you must saw a newsletter form in the left side, or in header or may be in left side bottom. Newsletter is the most important way to drive traffic to your blog. Here i am going [more]

How to Cook Up a Great Blog Post Every Time: A 6 Step Strategy for Creating Irresistible Content

One of the greatest hurdles, for any blogger, is to keep producing compelling content that will satisfy your readers and keep them coming back for more. This simple, six step strategy provides a blueprint for [more]

32 Clever Lead Generation Ideas For Your Next Marketing Campaign

As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying [more]

20 Powerful Marketing Words And Phrases That Sell Or Repel

Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of [more]

Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration

How do you think of what to put in your emails? It isn't easy, is it? After a while, the same old content we depend on feels, well, old. Though it's still converting fairly well, you know that you can't be a one trick pony [more]

12 Essential Elements of a Social Media Marketing Strategy

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a [more]

10 loyalty-building strategies for customer retention

Ongoing profit from a customer’s lifetime value is generally much higher than any one single transaction. However in order to achieve higher customer lifetime values (CLV) you need [more]

How I Increased CTR by 300% using AdWords Callouts

In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and benefits with an additional [more]

9 Tips For Building A Killer Content Marketing Strategy

Content marketing. It’s one of the biggest buzzwords in recent years, and everyone is eager to dive into it. In fact, it is probably the most effective and sustainable way to grow [more]

The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

Do you have trouble figuring out which marketing strategies to use when it comes to your services and products? Do you want to know how you can effectively promote your [more]

Writing Tools: 60 Formidable Tools & Resources to Improve Your Writing

As a writer, you should always be looking to improve your writing skills. Fortunately, there's a number of tools and resources we can leverage to improve at a faster rate than ever before. Today, I bring you the most detailed and comprehensive list of [more]

Inbox by Google and the Future of Email Marketing

With the announcement of Inbox by Google, professionals in the world of email marketing may be starting to wonder how this new app will affect their email campaigns, especially as more and more [more]

10 Tips to Maximize Your Email Marketing Success

If you’ve never run an email advertising campaign, no problem, it’s fairly easy to catch on. And once you get rolling, you’ll find it’s far more effective than most traditional marketing methods, and even [more]