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FREE MARKETING ARTICLES: ‘B2B’
Why Search Marketing is Vital to B2B Companies Looking to Attract New Customers
More and more, customers are starting the buying process with a search on the web. According to GE Capital's Annual Shopper Study, 81% of consumers start the purchase process by looking for answers online.
3 Low-Cost Tools to Track What the Media is Saying About You
If you've ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you'd get a "clip report," which is a compilation of all your press…
How Will You Use LinkedIn for Your B2B Marketing?
There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options. With this in mind, it is now worth…
10 signs you should work in PR
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros. Ranked as one of the world’s most stressful jobs for good reasons, public relations is not for everyone. I often…
-SL, Association VP