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FREE MARKETING ARTICLES: ‘Direct Mail’
Learn Why Direct Mail Is A Smart Choice For Any Business
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn't a topic that's known for making headlines. However, just because the press isn't infatuated with direct mail doesn't mean it's not a valid…
3 Ways Direct Mail Is Delivering What Google Doesn’t for Small Business
Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant. According to direct mail marketing specialist Craig Simpson, embracing this viewpoint is a mistake. Simpson claims that while there may be 3.3 billion searches on Google each day (and thousands, in many cases, can return millions of results for each) there are three simple things Google doesn’t do that a successful direct mail campaign does…
For publishers, mail should stay part of the renewal mix
Renewals are a huge part of our industry. But where publishers continue to use digital more and more for delivery of their publications—often without print—they are finding that regular mail still may bring more success for subscriber renewals.
Why your direct mail is underperforming
Architecting a successful direct mail campaign is as much science as art. When companies utilize direct mail and it doesn't perform, they often blame the channel as a whole, rather than dissecting that individual direct mail initiative and looking for improvements.
-LK, Magazine and Enewsletter Publisher