If you want to hang with the big players-a place where connections are made, leads are generated, and deals go down-then you need to spend more of your time on LinkedIn.

Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business. Here are ways to use LinkedIn and get results:

It’s that time of year again. Time to be planning your B2B marketing budget for the new fiscal year. Here are some practical ideas you can use to formulate your marketing budget and get it approved.

There are three common approaches to budgeting for marketing:

Here’s another one of Facebook’s gradual moves into the e-commerce world: The company announced Thursday a “strategic relationship” with eBay-owned payment system PayPal to make its technology available for the purchase of self-service ads as well as the Facebook Credits currency.

Today, we’re going to go under the hood and take a quick look at a search engine platform where advertisers can upload keywords and ads to start buying paid search. For the sake of practicality, we’ll be specifically looking at just the Google interface, AdWords, as it is the most widely adopted paid search platform in the industry. It wasn’t the first, but it has become the standard for paid search buying and offers the most robust options for reporting, optimizing and managing accounts. And, because upwards of 70% of all paid search is bought through Google, it is almost imperative to learn for anyone involved with paid search. Not every feature in AdWords will be available in other platforms, but many of the basics are customary functions you will find in all paid search interfaces.