This article discusses usability findings of research results such as eye-tracking studies, reports, analytics, and usability surveys pertaining to website usability and improvements. You'll discover that many of these usability tips will be common sense but are further supported with numbers; however, some might surprise you and change your outlook on your current design processes.

If you are struggling with low engagement and open rates in your email campaigns, we strongly advise you to see your email service provider for a better plan. Get a refresher course on email design best practices and subject line techniques. Get more details about optimal deployment times, frequency, and themes.

Once you’ve optimized your email, what else can you do? Mark Brownlow points out that there is plenty that can be done to enhance your emails. It already works great, but you can pump it a little more by making it engaging. Give it flavor and pizazz. Still confused? What are we talking about here? We’re talking about optimizing the non-functional aspects of your email. Here’s a quick breakdown.

Is LinkedIn not working for you? Or did you start an account, but you’re not sure how to move on from there? It may be easy to connect to others on LinkedIn. It is another matter when you need to turn those connections into relationships. Stephanie Sammons on Social Media Examiner gives 5 great ways to turn those LinkedIn connections into relationships.