Executed properly, postcard marketing is an excellent way to raise your brand awareness, get your phone ringing, and maintain customer loyalty. Deliver Media's Standard-Size Postcards deliver short, enticing, and to the point messages that leaves your target market wanting more. Direct mail in the form of postcard marketing can grab consumer attention immediately, as opposed to an email that might get abducted by the “Junk Mail” folder, only to become a victim of the "Empty Folder" selection.

But, how can you be sure to "properly execute" a standard-sized postcard marketing direct mail campaign that will get you the results you want? Here are some key factors to keep in mind that will help you maximize response using Deliver Media’s 6″ x 9″ standard-sized postcard:

1) Repeat, repeat, repeat.

It is easy to see something once and forget about it, but studies show that consumers are able to better remember advertisements if they are exposed to them at least three times. Repeat mailings to the same targeted customers can increase your response rate as much as 10%, whereas one-time mailings achieve only 2%. Repeat postcard mailings will reinforce your brand image and firmly establish your brand in the minds of your prospects and customers.

2) Brag.

Consumers are exposed to hundreds of advertisements, brands, and logos each day from every direction. The key is to make yourself stand out among the rest. Identify what makes you unique from your competitors using statements and statistics with key phrases such as “The ONLY company that provides…” “Rated number one in…”

Claims like this will attract customer attention, build confidence, and make them remember you. People need to understand why they should go to your company and not to a competitor.

For example, Deliver Media's marketing team created a postcard marketing campaign for Emerald Greens Country Club that focused on what made Emerald Greens the right choice over their competitors.

Emerald Greens used warm, appealing photography and listed key reasons why a membership at their resort would be better than a membership anywhere else, a technique that produced great results.

3) Make resistance futile.

Postcard marketing campaigns especially those with an acquisition goal, should always offer a deal that is very difficult to refuse. Compelling offers helps to attract new customers. With consistent relationship building, these new customers will become loyal customers. Setting a response time limit also nudges a prospect off of the decision-making fence by eliminating the opportunity to "think about it" and risk missing out on the offer. Time constraints also works for you, allowing the results of the campaign to be more easily tracked.

GNC experienced first-hand the positive results of a compelling, time-limited offer. Deliver Media's marketing team worked with a GNC franchise owner who was preparing for the grand opening of his store. The goal was to spread word about the new store opening and attract new customers. An aggressive, highly targeted postcard was sent out to those who fit the ideal customer profile. Within an hour of the store opening, an impressive $400.00 in sales was brought in.

4) Call me, maybe?

Encourage your postcard recipients to call you. Give them enough information to spark their interest, but create curiosity that drives them to pick up the phone and find out more. Once you get a customer on the phone, you have advanced further down the road to success. A phone conversation can provide better real-time, service and assistance and allow you to personally talk about your company, products, and services. Best of all, your prospect or customer can hear your genuine enthusiasm about your product or service, which will likely lead to the next level. The postcard reels customers in, while you seal the deal.

Taking the time to identify your marketing goals, map out your strategy and offer, and perfecting your calls to action will go a long way toward making your postcard marketing campaign a success for your company time and time again.

Deliver Media is a leader in targeted postcard marketing and direct mail. Please visit our website at delivermedia and follow us on our social channels for more information and resources about how you can execute integrated marketing strategies for your business. Need help? Contact us . We’ll make your business soar.