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6 Key Elements of an Email Campaign to Test
by David James, BethesdaEmediaMarketing.com

According to an August 2010 report by MarketingSherpa, marketingsherpa, the 6 key elements of any Email campaign can be tested – at least occasionally. That is the conclusion of a survey of 1,493 marketers about what they viewed as important to test. This test included A/B testing and multivariate testing to try and improve Email campaigns.

Here are the items tested:

  • Subject Lines
  • Offers
  • Send Time
  • Creative Copy
  • Landing Pages
  • From Lines

Read full details available at MarketingSherpa.

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