The Insider’s Guide to A/B Testing Bethesda
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The Insider’s Guide to A/B Testing
by Bethesda Emedia Marketing

What is A/B Testing?
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When deploying a new email campaign you have two choices, one where every recipient receives the same message or an A/B campaign also known as split testing. This free whitepaper download is an explanation on A/B testing and why it may make sense for you to take advantage of this idea with your next mailing campaign.
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