Link Earning: 10 Best Practices For E-mail Outreach [INFOGRAPHIC]

It's no secret that backlinks are a key ingredient in getting a website to grow your traffic, leads, and business. Building your brand and creating quality content is essential to earning those prized backlinks. But how [more]

Screen Size Matters: Adapting Content Strategy for Multiple Devices

The way we consume content is changing at a faster pace than at any time in history. While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since. The growth of... [more]

Introducing Marketo's Email Lookbook for Spring/Summer 2014

A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail's new tabs, it is becoming even [more]

Open the Door with Email, Clinch the Deal with Print

The one-two punch of email plus print – POW! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print). [more]

Why Direct Mail Still Matters and How to Make It Work for Your Business

Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association [more]

5 Tips For The Email Deliverability-Obsessed

Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, [more]

How to Build Social Media Into Your Content Marketing Processes

For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is [more]

19 Obvious A/B Tests You Should Run on Your Website

Conversion rate optimization isn't an easy game to play, especially if you're a new kid on the block. There are some great resources to help you, though, like MecLabs and MarketingSherpa. The real problem with CRO is [more]

Find out what your audience is looking for

Keyword Tool helps you find the keywords that people are typing into Google search box. keywordtool is the best alternative to Google Keyword Planner and Ubersuggest. Here are a few reasons [more]

Viral Marketing: The Short Story Of A Targeted Email Campaign That Went Viral

This is a guest post by Tzvi Balbin. Read more about Tzvi after the post! Big data is changing the way we sell our products online. Once only at the fingertips of companies like Amazon, a new era is upon us. It's easy [more]

On-Page SEO: The Essential Blogging Checklist

When was the last time you've ran a check on your blog? Perhaps you've been so caught up with figuring out why nothing's working that you've forgotten to evaluate whether certain elements are present in the first [more]

Designing email sucks: A brief history and how we're making it better

We spend a lot of time helping people improve their email. And over time we've become acutely aware of the reasons why creating and designing emails is a hard process. Frankly, it kind of sucks. But why it's [more]

Unsample Google Analytics Reports Easy Quick Tutorial

So as you may be aware at Beam Us Up we love Google Analytics! (Didn't notice? Check out our other tools) Anyway so we have created a tool that unsamples Google Analytics reports in seconds! And it's super easy to use! [more]

9 World-class Bloggers Share Their #1 Email List Building Tip

Too many blogs are plagued by hit-and-run visitors. These are people who come, read your article, and then melt back into the ether of the internet. As much as we love to see spikes in our website visitor analytics, post [more]

Focus on the Outstanding: Write Less and Write Better

There is so much content being cranked out it is really impossible to read it all. I notice that much of the content appears to be calculated topics that I think are chosen strictly with the goal to bring in traffic. From what I [more]

Top 10 Ways to Get People to Read and Respond to Your Emails

Email is the most frequently used communication tool in business today. It's easy, fast and you can communicate with others while on the go. Less intrusive than a phone call or a text message, it allows for [more]

How to get email marketing super powers? #DynamicTargeting

Many of us consider our inbox real estate to be sacrosanct and hate every irrelevant or half-baked promotional email that comes through. But once in a while, we're pleasantly surprised by a well thought out [more]

The Great Divide In Content Marketing (Infographic)

Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there's a startling contrast in the motivations behind [more]

I Tried Using Instagram Like A Teenager — And It Completely Changed The Way I See The App

If you search through Instagram photos of the platform's younger demographic, you'll notice a lot of them have something in common: a love of hashtags. Their photos are riddled with them. #Selfie #Pretty [more]

3 Examples of Successful Google+ Local Pages

What does it take to set up and manage a successful Google+ local page? Learn from these three stand-out local page examples. How are people finding your local business? Does your foot traffic come from word [more]

How to Market Your Client's Mobile App With a Low Marketing Budget

So you've created the perfect app for your client. Bravo! It may come off as a surprise to your client that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that [more]

5 Tips for Producing Direct Mail Copy That Sells

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author [more]

The Return of Link Building for Traffic

Before Google nobody would build links solely to suit the needs of a search engine. Links were built according to the purpose of hypertext, to connect texts hundreds or thousands of miles apart. Now that [more]

The Surprising Secret to Higher Email Open Rates

Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with [more]

Digital Marketing Budgets Continue to Rise [Infographic]

The share of budget allocated for digital marketing is growing. According to Gartner's "Digital Marketing Spending" report, digital marketing budgets will increase by 10% in 2014; 28.5% of marketing budgets [more]

Link Earning: 10 Best Practices For E-mail Outreach [INFOGRAPHIC]

It's no secret that backlinks are a key ingredient in getting a website to grow your traffic, leads, and business. Building your brand and creating quality content is essential to earning those prized backlinks. But how [more]

Screen Size Matters: Adapting Content Strategy for Multiple Devices

The way we consume content is changing at a faster pace than at any time in history. While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since. The growth of... [more]

Introducing Marketo's Email Lookbook for Spring/Summer 2014

A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail's new tabs, it is becoming even [more]