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5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them)
by Veronica Maria Jarski, marketingprofs
Repost
Email marketing is thriving-especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends-and how to capitalize on them.
1. Social Media
Takeaway #1: Promote following and sharing within all your email communication…
2. Mobile
Takeaway #2: Design your email marketing pieces for people on the go…
3. The Evolving Inbox
Your email communications used to primarily fight with spam for attention in your subscribers’ inbox…
Takeaway #3: Make sure all your emails are relevant to the reader.
4. Humanization
Takeaway #4: Use personality to engage and education to sell…
5. Automation
Takeaway #5: Use technology to send emails more often but using fewer resources…
What tips would you add to the list? Do you send any trends not mentioned here? Speak your mind in the comments below.
To get the full story, with all the details and visuals, check out Loren McDonald’s online seminar on demand. To learn more about email marketing, sign up for the Email Marketing Essentials course at MarketingProfs University. You’ll enjoy 11-plus hours of intensive, online instruction by 15 email marketing experts. The course features 14 classes broadcasting live May 12 through 27.
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