Author: unbounce

So you're a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you're in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.

So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don't worry, you get to change the tweets before they go out.

Just don't change the stats 🙂

My Top 3?

1. 44% of companies use split testing software. It should be 100%

   Source: seogadget

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1. President Obama raised an additional $60 million, using A/B Testing

   Source: event360

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1. Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates

   Source: Marketing Charts

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Conversion Rate Optimization Stats

1. Only about 22% of businesses are satisfied with their conversion rates

   Source: Econsultancy

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1. For every $92 dollars spend acquiring customers, only $1 is spend converting them

   Source: EConsultancy

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1. 85% of search marketing professionals will focus more on conversion rate optimization this year

   Source: Marketing Charts

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1. It's not rocket science: the fewer questions you ask, the greater your form-fill rate will be

   Source: clickz

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1. A 1 second delay in your site speed can result in a 7% reduction in conversions

   Source: KISSmetrics

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1. 60% of online marketers plan to do customer journey analysis to improve their online conversion rates

   Source: Marketing Charts

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1. Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates

   Source: Marketing Charts

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1. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them

   Source: Marketing Charts

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Landing Page Stats

9. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers

   Source: Marketing Sherpa

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9. 44% of clicks for B2B companies are directed to a home page, not a landing page

   Source: Marketing Sherpa

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9. 48% of marketers build a new landing page for each marketing campaign

   Source: Marketing Sherpa

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9. Of B2B companies that use landing pages, 62% have six or fewer total landing pages

   Source: Marketing Sherpa

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9. 48% of landing pages contain multiple offers

   Source: Marketing Sherpa

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9. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

   Source: Marketing Sherpa

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9. 16% of landing pages are free of navigation bars

   Source: Marketing Sherpa

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9. 42% of offer-related graphics on landing pages are not clickable

   Source: Marketing Sherpa

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9. Using videos on landing pages can increase conversions by 86%

   Source: Eyeview

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9. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy

   Source: Marketing Sherpa

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9. The testing of multiple landing pages is considered an advanced and difficult methodology

   Source: Marketing Charts

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A/B Testing Stats

20. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL

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20. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

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20. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy

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20. President Obama raised an additional $60 million, using A/B Testing

    Source: event360

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20. Google ran more than 7,000 A/B tests in 2026 alone

    Source: Pardot

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20. 44% of companies use split testing software.

    Source: seogadget

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