Email Optimization: Improve Response With 5 Insights From 10,000 Tests
by Adam T. Sutton, Marketing Sherpa
Repost

Dr. Flint McGlaughlin, Managing Director at MECLABS, has overseen more than 10,000 optimization tests on landing pages and emails. Read more about his insights on email optimization from Marketing Sherpa’s Email Marketing Summit.

Insight 1. Emails should sell clicks, not products
Insight 2. Improve internal and external relevance
Insight 3. Provide valuable offers and incentives
Insight 4. Minimize friction and anxiety
Insight 5. Test radically different emails

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