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10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012
Repost: Original article by: emailinstitute
First impressions mean everything, so it’s imperative that you take the time to provide your new customers with a proper introduction to your brand.
Here are 10 things to make sure you include in your welcome message(s):
1. Welcome Tal! Don’t forget to personalize the subject line and the welcome copy. As a new subscriber, I just signed up to receive communications from your brand, so make sure you address me properly. Leveraging the information I provided to personalize the message demonstrates that you are listening and sets the stage for future communications.
2. Remind me how I signed up. People register for email (knowingly or unknowingly) at different sources (store, point of purchase, co-registration, etc.). As a result, I might not always remember what I did to start receiving communications from your brand. By personalizing the copy based on the registration source, you can provide me with a gentle reminder of where I signed up, which can eliminate any confusion that might cause me to hit the unsubscribe link.
3. Set frequency expectations. Will I receive one email a week or one a day? By confirming the frequency upfront, you can set my expectations properly. No one likes to be surprised, so be upfront with your intentions to avoid a spam complaint or lost subscriber. Better yet, give me the option to change the frequency to meet my needs.
4. Iteratively profile me. I may not have had time to give you all my information at point of registration. Now that I am part of your communications stream, encourage me to go back to the preference center and give more detailed information – and remind me why it’s valuable. Don’t be shy. With the right approach, you can make the relationship better for both parties.
5. Let me easily unsubscribe. If I didn’t realize…
» Read the Original and Complete Article
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