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FREE MARKETING ARTICLES: ‘Google’
Inbox by Google and the Future of Email Marketing
With the announcement of Inbox by Google, professionals in the world of email marketing may be starting to wonder how this new app will affect their email campaigns, especially as more and more people…
The value of analytics and data
Analytics. Big data. Accountability. Are these just buzzwords, or are they part of an advanced measurement program worth investing in? To help answer that question and give you the information to help secure a…
How I Increased CTR by 300% using AdWords Callouts
In early September, Google announced the roll out of Callouts, a new ad extension in AdWords. Callouts allow advertisers to show unique offers and benefits with an additional line…
Google's Eric Schmidt explains the #1 email habit of the most effective people
Google's Eric Schmidt outlines nine useful email tips he thinks define the most effective people in his new book, How Google Works. But his number 1 tip is by far the most instructive: "Respond quickly: There are people…
-SL, Association VP