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5 Reasons email Marketing Works
by Dewane Mutunga, dewanemutunga
Repost
Email Marketing is a very effective and powerful means of reaching prospects and driving sales. There is nothing new or fancy about email marketing, but this old dog doesn’t really need new tricks because the proof is in the pudding.
A 2010 study by Lenskold Group, a marketing ROI measurement and management consultancy, found that marketers gave marketing tactics such as email newsletters an efficiency rating of 42% for most effective ways to secure high value leads.
As the graph clearly displays, smart marketers are still using email marketing to reach their targeted prospects and reel in valued leads. Email campaigns can provide a bunch of data that can be used to learn about your customers, refine your approach, drive sales, and simply talk to them.
What really makes email marketing so effective is that it generates an immediate call to action. The receiver can give direct feedback right away or at their leisure. Email marketing is still a go-to option for your campaigns and other marketing and pr efforts for a few reasons:
1 is TARGETED
2 is DATA DRIVEN
3 generates DIRECT SALES
4 builds RELATIONSHIPS, LOYALTY, and TRUST
5 SUPPORTS SALES through other mediums and channels
The power of email marketing cannot be denied and should be overlooked. The evidence is here, so what are you doing to do? You can never have too many tools for reaching your customers. Do the right thing and help your business. Connect with your customers. AWeber is a great service provider to get you started with email marketing.
What About You?
Are you using email marketing? How has it improved your business? Let me know below in the comment section.
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