Author: David James

Email marketing has consistently become more and more valuable over the years.

As we delve farther into the technology age, more and more people tend to prefer checking an email over waiting a few days for a letter by postal, or snail, mail. As people have evolved to use emails to send letters, associations, publishers and other businesses have too. Many of these business and non-profit professionals use an email newsletter to update their followers on recent information about their organization.

However, if you are running an organization, and are building up a fairly big mailing list, it may be time to consider learning the easiest way to send an email newsletter. In addition to being easy to do, you likely also want more information on how you can properly market your emails towards your followers. Without properly doing either of these, your email marketing could be suffering terribly. In this article we’ll take a look at the best time to send an email newsletter, and some tips on how to increase the effectiveness of your advertisement.

Email marketing case studies help the marketer learn what works best for their needs.

The best time to send out your email newsletters is on Tuesdays, Wednesdays, or Thursdays from 8-10 AM and 3-4 PM. This may be surprising to many people, however if you think about it, when do you want to be reading emails? Most email newsletters sent out on Fridays or Saturdays, assume that people will have extra time on those days to read e-mails. However, most people are usually caught up in preparing for the weekend, or hanging out with friends. The very last thing they want to do is check their email at this point. Fridays and Saturdays have been proven to be the absolute worst days to send out email newsletters.

So now that Friday and Saturday are ruled out, let’s look at the other days of the week. Sunday is usually family day for many people – they have other things to do aside from reading emails. Monday is the day people recover from their weekend and are quite busy getting back into their typical work routine. However, this usually changes and on Tuesday they are back into their regular routine, the perfect time to send out an email newsletter.

As for the exact time frame in which you send an email, studies have shown an average 6% higher click-through-rate between the hours of 8-10 AM and 3-4 PM for email receivers.

This is an often overlooked point. Consider time zones when you send out your emails, but to ensure a higher open rate, you should definitely try putting this study into practice. If you are operating on a worldwide basis or, even, in the Eastern and Western time zones of the US, when the email is sent is key.  Too many mailers ignore this simple task and then wonder why they did get better campaign results.

Now that you have hopefully chosen when to send your emails, let’s look at some other tips you should use when sending out your email newsletters:

Always send in plain text and HTML.  Here at Bethesda Emedia Marketing, there are tons of great HTML templates that are pre-made to help your association with their mailings. However, sometimes people are using old internet browsers, and cannot view every element of your page. This is why it’s always a good idea to send your email newsletter in both plain text and HTML, so it can surely be viewed by anyone and everyone.

You also want to make your email newsletter sending as easy as it can be. This is why you should use a service like Bethesda Emedia Marketing. Everything is managed for you, making it literally as easy as it can be. Things like managing the CAN-SPAM act and your email scheduling can be incredibly difficult without a proper email service.

To summarize, the best time to send out your emails is on Tuesday. Wednesday and Thursday are other good choices, but avoid weekends. You also want to send your emails from 8-10 AM, or/and 3-4 PM, if possible.

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Many years of direct marketing experience have made David James an expert in how to best reach business prospects. He is the president of Bethesda Emedia Marketing, http://bethesdaemediamarketing.com, a fully service Email transmission sender used by associations, publishers and other businesses to send E-newsletters and other promotions on a regular basis. Bethesda Emedia will take your text and photos and turn them into a great-looking template that will make your organization shine.

Additional information, plus a revolving selection of template forms available to anyone, are available at http://bethesdaemediamarketing.com

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Image courtesy of (Salvatore Vuon) from freedigitalphotos