Author: fearlesscompetitor

Want to create truly magnetic content that has your prospects begging for more?

The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content.

If digital marketing or sales lead generation matter to you, you need to consider a Buyer Persona initiative today.

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Here are the top 5 ways your sales lead generation programs improve from best-practices Buyer Personas

1. Your content becomes magnetic to your buyers

One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don't Trust Content Marketing.) Buyer personas developed using the 5 Rings of Insights (TM) provide the deep knowledge of buyers to enable the creation of improved content. If you want content that really grabs the attention of buyers, invest in buyer personas, because you get a good roadmap on how to create engaging content from your buyer persona initiative.

2. Your salespeople win more deals

As the book Customer Message Management by Tim Riesterer showed, the more you personalize your words to the buyer, the more effective you become. Buyer Personas help you get into the minds of buyers, so that you and your salespeople use words that engage them, improving sales win rates. Just think, if you jump from winning just 1 out of 4 deals to 1 out of 2, how much will profits increase? That change alone fattens the bottom line.

3. Your prospects start really reading your emails

Email is the backbone of B2B marketing today. It is effective and nearly free, so virtually every b2b marketing team on Earth relies on it. With everyone doing it, how can you ensure your emails are read – when people are being bombarded by messaging?  The key is to have deep insights on what makes buyers tick, so that you can craft highly engaging emails.  Buyer Personas help you do that. What if your email open rates doubled?

4. You earn the trust of your buyers quickly

B2B Lead Nurturing is the process of sharing information of value (to them) so that you earn their trust and become the preferred vendor when they become ready to buy. But how do you create information that has real value to prospective buyers and how can you earn trust faster? The key is to gain deep insights on those buyers first, by developing best-practices buyer personas. Bottom line: Higher trust = better sales leads.

5. Your marketing executives (Chief Marketing Officers and VPs of Marketing) get their budget requests approved

A recent study pointed out a very simple concept. The correlation between marketing spending and revenue results was one to one. Therefore, the marketing executive who can get her budget requests approved is likely to have better results and much better j0b security.  The best way to get budgets approved is by sharing insights on what your company's customers are thinking. That information comes from best-practices buyer personas.

These five reasons show why most companies need to invest in a best-practices buyer persona initiative as soon as possible.

Jeff Ogden of Find New Customers has completed the Buyer Persona Master Class at the Buyer Persona Institute and is trained and well-prepared to help you with a professional buyer persona initiative.  Please contact Jeff Ogden at jeff dot ogden at findnewcustomers or visit the Buyer Persona page at Find New Customers.

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