Connecting the Pieces
by KC, Bethesda Emedia Marketing

As social and interactive marketing channels come and go, CMOs can gain the strongest impact be blending those channels into a comprehensive interactive-marketing strategy.

Here are 10 popular strategies that companies use to maximize their digital-marketing mix:

1. Twitter. Link your followers to your latest blog or email newsletter online to fuel interest and re-tweets.
2. Email marketing newsletters. Announce your new LinkedIn, Facebook, or Twitter feeds and direct readers to your social media sites.
3. Include options to join. When you are creating your email-registration section, don’t forget to include links to your social networking sites so people have the option to join in.
4. List your social-networking sites on the side.
5. Viral marketing videos. Invite customers to participate!
6. Read and respond to comments.
7. Have a Q&A section. Update them regularly to address reader questions from all your social networking platforms.
8. Include help forum link. Make sure the readers can find resources easily.
9. Make your social networking easy to share.
10. Join relevant social networks like LinkedIn and Facebook.

By sharing, networking, and creating conversations, businesses show their customers that they care about their customers’ experiences.

—Source: DMA Marketing Brief: B2C Edition Feb. 19, 2026