Author: David James

Email marketing campaigns can be an extremely effective way to introduce people to your goods and services, let them know about new products, and create a broader customer base for your business. While many people like to get emails from businesses so they can learn about the business and services or new products, others don’t want these newsletters filling up their Email in-boxes. Others simply opt in to your newsletters for a while and once they learn a little about your business don’t feel they need to keep receiving those newsletters and sales notices and want them to stop.

Keeping up with people who want to opt out of your Email campaigns can often be difficult and can even be costly if you don’t promptly cease sending to people who want to opt out of receiving emails from you. There are US Government laws and regulations, popularly known as, CAN-Spam laws that you need to comply with or your business can face heavy fines. Email CAN-Spam laws were designed to keep businesses from spamming potential customers with countless emails, newsletters, and advertisements that these individuals don’t want.

As an Email Sender,  you need to read and be fully aware of the CAN-Spam laws yourself, hiring a company that is skilled in professional Email marketing solutions may help you to not only stay in compliance with the CAN-Spam laws, but can also help to make your campaigns more effective. A professional company will know how to help build an email marketing list without risking breaking those spam laws. They use a number of different tools and strategies such as subscriber lists where people use an opt-in button to choose to get Email messages and newsletters from you.

The opt-in Email feature is a way to gain direct permission from a potential customer to send them your marketing material. However, within that material there needs to be a way for people to opt-out of getting further emails from your company. The opt-out email feature normally allows people to simply click on a link that tells you that they no longer wish to receive emails from your company.

Once someone has chosen to opt-out, it is then up to you to promptly remove this person from your email campaign list. Most people are not understanding about a 30 day wait to be removed, or even a 7 day wait. They want it at once. That is how a professional Email marketing solutions company can help. The removal is done at once and future Email campaigns omit these email addresses.

Having a professional Email marketing solution company oversee this portion of the campaign can help to insure that all opt-out requests are immediately taken care of, which can save you thousands of dollars in non-compliance fines.

Having a company, like Bethesda Emedia Marketing, that updates your email list daily and removes those who wish to opt-out of future email campaigns is essential to staying in compliance with the law. The larger your subscriber list, the more you may need a professional company.

If your business only has a 100 or so email subscribers handling those opt-out email requests on a daily basis won’t be too difficult, but if your have thousands of subscribers removing individuals from your email marketing list quickly while still running your business could become a nightmare. In the long run it less stressful to hire a professional company who can and will update that email subscriber list for you on a daily basis.

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Publisher and President of Bethesda Emedia Marketing and Bethesda List Center, David James offers many years of experience in direct marketing, eMail marketing and social media marketing.

Both organizations work with business-to-business marketers, medical and life science, associations, publishers and the like. Follow David on Twitter as well! djamesbethesda

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Image courtesy of (Danilo Rizzuti) from freedigitalphotos