Our experts came across these previously published articles we thought you would find useful.

These are re-posts from the original sources. Author: credii

This post is the first in a series highlighting email marketing techniques and tools that make supermen out of everyday email marketers. Or something like that.

Many of us consider our inbox real estate to be sacrosanct and hate every irrelevant or half-baked promotional email that comes through. But once in a while, we're pleasantly surprised by a well thought out marketing email or a timely reminder. As a marketer, you'll find it very hard to pull off the former at scale but there are intelligent tools that have your back on the latter. And in case of almost every tool that fits this mold, this intelligence comes in the form of active behavior targeting and customer segmenting.

customer

Send email based on what people do or don’t do in your app

customer lets you create highly targeted email campaigns based on a user's activities on your site or app. By either adding a snippet of JavaScript to your site or sending customer data directly from your backend systems, you can set it up to send automated emails to your customers based on various triggers. For example, you can send a simple transactional email welcoming a new user right after she signs up. You could also automatically send a more complex behavior-triggered email containing a coupon to sweeten the deal for a customer who's added that polka-dotted skirt three times to the shopping bag but never checked out.

Notable Features

• Automatic and real-time segmentation of users based on activity
• Supports transactional, drip, triggered and newsletter campaigns
• Fairly good tracking (opens, clicks, converts)
• A/B testing for triggered emails too
• Free for up to 400 emails a month

Vero

Track customers on your website and send emails based on what they do

Vero's email marketing platform is built for savvy marketers, not developers. Its design and interface make it easy for marketers to dynamically segment customers based on their activity, define personalized campaigns that rely on various triggers and easily A/B test all their emails for performance – things that have traditionally been owned by or required assistance from the IT team. By using segments and triggers, the platform can be set up to send smart emails automatically. For instance, an email with promotional pricing can be sent to customers who have logged in after 3 months of inaction, with different discounts for customers segmented as 'long-standing' and 'relatively-new'.

Notable Features

• Automatic and real-time segmentation of users based on activity
• Supports complex filters with Boolean operators and exclusion criteria
• Creates a deep activity profile and dashboard for every customer tracked
• Integrates out-of-the-box with Shopify, Big Commerce and Magento

If we missed out on other interesting tools that do dynamic segmentation and targeting equally well or even better, leave us a comment or directly submit the product to our platform.