Why and How You Should Be Using Triggered Email
by Karen Talavera, Marketing Profs
Repost

In this article, you’ll learn…

• How automated triggered email outperforms broadcast messaging
• The three defining characteristics of trigger-based email
• Four ways you should be using triggered email

When I teach email marketing, I always explain that there are two main “flavors” of commercial email messages: (1) broadcast email-a uniform message sent to everyone on the list, and (2) triggered email-a message triggered by an event, time, or an action sent to a specific person for a specific reason.

Read the Full Article at Marketing Profs.

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