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Repost: Read original and complete article here
Here is a test from our Landing Page Optimization online course …
Background: A B2B company offering business VoIP telephone services
Goal: To increase the number of quote requests
Primary Research Question: Which quote process will generate more total leads?
Approach: Multifactor split test
CONTROL
TREATMENT
RESULTS
By minimizing friction and overcorrecting for anxiety (for example, adding a "Product of the Year" and Better Business Bureau seal, along with copy about "no contracts, zero setup fees …"), the treatment was able to outperform the control by 262.3% in a multifactor test.
You can learn more about this case study, as well as how to reduce anxiety and friction, in the paid MECLABS Landing Page Optimization online course, now in a new HD video format.
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