Repost: Read original and complete article here

I initially had some hesitation to join Pinterest in 2010.

It was an invitation-only site back then, and I didn't really see the value in maintaining another "social network" in addition to Facebook, Twitter and, later, Google+. But Pinterest can be a great way to drive relevant traffic and prospective customers to your website, and since the addition of Pinterest Analytics, you can measure the success of your efforts like never before.

Pinterest is a visual experience by nature, so it's critically important to keep this in the front of your mind as you're developing your campaign. With that being said, there are a few ways to create high impact, click-worthy images for your pins, including various free and paid applications. But my favorite is PowerPoint for a number of reasons, but mainly because the learning curve is relatively simple. There are so many image editors to choose from, including Picmonkey,Fireworks, Pixlr and more. Each of these applications have their pros and cons, and I have used them all to some extent. While the features of PowerPoint aren't as advanced as some of these programs, there are a couple of things you can do with PowerPoint that are, quite frankly, cumbersome on the other platforms.

One of the best examples of a click-worthy graphic for Pinterest is what's called an "instructo-graphic", which was first explained by Colby Almond over at the SEOmoz blog. It was a great post, and prompted me to create a few instructo-graphics for my own websites. I've had some time to hone the process, and think PowerPoint is the best platform to create some really killer graphics for your blog.

I want this post to be as actionable as possible, so let's go through the steps of creating an instructo-graphic for this specific post… READ MORE