The Science of Social Timing Part 2: Timing & Email Marketing
by Dan Zarrella, kissmetrics
Repost

Are certain times better than others for sending your email campaigns? In the second part of this series we're going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership. When reading this infographic remember: your own email timing data is the best data you can get your hands on!

• Facts and Stats to Tweet:
• Consumer promotion emails are best sent between 7pm and 10pm.
• Holiday promotion emails are best sent between 5pm and 7pm.
• Emails related to property and financial services are generally opened between 3pm and 5pm.
• Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.
• Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.
• Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest.
• The optimal email sending frequency is generally 1 to 4 emails a month.

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