Author: socialmarketingforum

Attention and interest are scarce on the Web. So, when you have the attention of the Internet user taking the effort to visit your site, it's important to provide them what they want fast. Removing hurdles to that quest is one of the goals of conversion optimization. Take away frustrations and optimize the user experience.

Kissmetrics made an interesting infographic, showing eight reasons why people leave a website and adding tips to avoid it.

KISSmetrics' 8 reasons why people leave your website:

• Bad navigation.
• Too many ads.
• Bad content structure.
• Obtrusive use of audio & video.
• The registration requirement.
• Boring content and design.
• Poor legibility.
• Lack of frequency.

10 more reasons why people leave your website:

I added 10 more reasons, feel free to add more yourself!

• No consistency between landing page and referring messages/links ('scent').
• Lack of focus on the user journey.
• Not living up to promises made in links people clicked prior to their visit, whether it's an ad, a tweet or natural search result.
• No mobile version.
• Design and navigation reflect organization instead of customer tasks.
• Slider obsession.
• Corporate speak and focus on "us" instead of "them".
• Missing basics inspiring trust.
• No contact possibilities.
• Lack of personality.

Please add yours and check out the infographic below.

KISSmetrics – Why people leave your website