There are three dimensions to relevancy of tactics: effectiveness, difficulty, and use. Email marketing tactics do not always reflect effectiveness. Marketing Sherpa takes a dive into the analysis of gaining a better understanding.

I’m hearing a lot of questions and conversations about Social Media as something that’s a stand alone from lead nurturing and demand gen. I’m getting really irritated by all the people who say they can’t 100% prove it works so therefore ROI doesn’t the basic contention being that there’s a lot of activity going on, but not many results to be seen.

What do email marketing and romance have in common? Plenty, in my opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second. Except, if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click “unsubscribe.”

At the top-tier of social B2B media reside some of the most fascinating and intelligent people on earth. These key-opinion leaders are passionate about what they do, seriously mastered in their profession, education or both.