7 Ways to Attract & Engage Readers With Your Email Newsletter
by James Trumbly, theemailguide
Repost

What do email marketing and romance have in common? Plenty, in my opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second. Except, if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click “unsubscribe.”

So here’s what we’re suggesting today – take a few minutes to get out of your marketing mindset. Instead, imagine how you might engage someone on a date, and you might come away with some new insights on how to keep subscribers committed (i.e. subscribed) to your email newsletters. Here are seven ideas to get you started:

1 – Don’t hog the conversation
2 – Feed that ego
3 – Grow a personality
4 – Be original
5 – Reach out
6 – Have fun (or at least try)
7 – Put your readers first

Takeaway: Every email is like a first date. Make sure you are dynamic and well dressed.

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