B2B Lead Nurturing and Social Media
by Ardath Albee, Marketing Interactions Blog
Repost

I’m hearing a lot of questions and conversations about Social Media as something that’s a stand alone from lead nurturing and demand gen. I’m getting really irritated by all the people who say they can’t 100% prove it works so therefore ROI doesn’t the basic contention being that there’s a lot of activity going on, but not many results to be seen.

In a LinkedIn discussion, I posted this response a few months ago to try and lay out a more integrated way of looking at the role I see social media playing within an integrated marketing strategy. I thought it might be useful to share it here.

See what you think:

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