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FREE MARKETING ARTICLES: ‘PPC’
Articles BEM selected to help beginners to experts become more successful.
Are Your Conversion Test Results Accurate Enough?
Some people are disappointed when they learn that their split test results are not 100% precise. I have to admit that I hesitate writing this article because I know it can create unnecessary disillusionment. If you think statistics are infallible you'll be surprised to learn that it's not as straight-forward as you thought.
Why Paid Search for B2B Companies is Dead
While I'm completely aware of the risks of claiming that a marketing channel is dead, I'm making this announcement in a clear mind and support it by a little bit of data and few disclaimers. I believe that paid search for B2B companies is dead, or at least dying, and here's why.
Simple works, but which flavor of simple?
You can say this a thousand times and it’s never as interesting to people as it should be (until they see the financial result and it affects them directly): changing a single, unassuming word in an ad headline can have major repercussions on response and ROI. Here’s today’s micro case study.
3 Ways Topic Targeting Can Improve Your Display Advertising
Google AdWords has a feature known as topic targeting. This feature allows you to target topics and not necessarily placements or keywords across the Google Display Network. If you just use topic targeting, you will usually receive a lot of impressions; but not necessarily a lot of conversions.
-MS, Marketing Executive, Trade Show Organizer