Why and How You Should Be Using Triggered Email, Part 2
by Email Institute
Repost

If you’re just tuning in to this series, Part 1 explored the difference between broadcast and triggered email, explained the role of trigger-based email, and defined the fundamental characteristics that make triggered email so powerful.

Part 2 will look at the first two of four triggered-email campaigns that no email-marketing program should be without.

Welcome and Onboarding: Are You Saying Hello?

I like to think that email is, in the eyes of the recipient, first and foremost a conversation marketing channel. If we view it as talking with our audience vs. talking at them, it works a whole lot better. And you wouldn’t begin a conversation without a hello or a new customer relationship without a warm welcome, would you? (Let’s hope not.)

Automated welcome emails are one of the most underused yet easy and powerful types of triggered-email messages available. Recent research sheds considerable light on just how powerful they are…

Read the full article here.

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